EVG 101- Branding. Make Them Care

Naturally artists are attached and emotional about their bodies of work, however it is unreasonable to expect that everyone you meet or need, for that matter, is obligated to “believe in” or feel a personal attachment to your work, especially if they are merely providing a service.

The entertainment industry is highly “political” & filled with aspiring “stars” attempting to become the “next big thing.”
One must understand it is not just “who you know” but also WHO KNOWS YOU, WHO WILL DO & FOLLOW THROUGH.

It is the responsibilty of the artist to offer a product that will stand out from the rest & hold interest. Understand that those who have been in the game for awhile have seen and heard it all before. What makes YOU different. *Make them care!*



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