EVG 101- Social Followers Don’t Mean Sales

Social Media

Followers do not translate into consumers.

Social media users become so consumed with the wrong numbers. They are worried about their number of followers instead of being worried about what actually matters.
10,000 followers may be impressive on the surface- but how engaged are they with your brand? Are they even paying attention to your messages? 250 followers might not seem impressive, but if all 250 are actually interested in what you have to say, those 250 are much more valuable than the 10,000 that don’t care.
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Note: Major labels & brands look for the “complete package” not just followers i.e. airplay story, traction, genuine social media engagement, consumer influence etc.

 

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